Unity, Strength, Tradition: Carolina Core FC’s Brand Reveal
Introducing the new Carolina Core FC brand!
If you haven’t heard, High Point is the new home for Carolina Core FC, an independent soccer club that is part of MLS NEXT Pro. We recently sat down with some of the team leadership to hear all about what CCFC means for High Point. If you missed that story you can find it here.
Since then, CCFC has unveiled the logo, seal, and colors that will carry our team into their inaugural 2024 season! But this brand is more than just a logo or the colors we’ll be wearing on our CCFC scarves – it’s the story behind our football club that will rally the whole Carolina Core.
“We wanted to create a logo that transcends soccer and becomes a timeless symbol for our community,” says Evan Mitz, Chief Operations Officer of Carolina Core FC. “This new brand identity represents the heart and soul of the Carolinas, and we believe it embodies our core values of unity, strength, and tradition.”
We chatted with Kristen Moore, Marketing and Communications Manager of CCFC to find out just what exactly went into creating the logo and how it’s going to become part of our city’s identity!
Q: What was the process for selecting a brand identity?
During the logo design process, our team had extensive conversations with our designer so we could gain a deep understanding of our region’s identity. Questions were posed about what the Core region is known for, our defining colors, the words that best describe it, and what makes our region truly unique. This collaborative approach ensures that the logo authentically reflects the spirit of the entire Carolina Core!
Q: What does each part of the brand symbolize and how does it tell the story of Carolina Core FC?
The sunset signifies renewal, symbolizing the beginning of each game as an opportunity for fresh starts and the creation of a legacy of greatness.
The mountains, standing tall together, represent strength and stability, reflecting the unyielding support of our fans, players, and community.
The red fox, the focal point of the logo, embodies the spirit of competition. This clever and adaptable predator thrives in the Core’s diverse landscapes, both urban and suburban, making it the perfect emblem for Carolina Core FC.
Q: Why were the colors chosen? What do they represent to the Carolina Core?
The dark green teal reflects the beauty of the Blue Ridge Mountains, an iconic part of the Core’s landscapes. Green represents the lush trees and natural surroundings of the Carolinas. Yellow and orange are inspired by the breathtaking North Carolina sunsets with warm and inviting colors. And red symbolizes the rich clay soil that underlies the Core, representing the strong foundation upon which our community stands.
Q: What words come to mind to describe CCFC’s brand and all it embodies?
Inclusive, warm, colorful, balanced, inviting, diverse, unique, and rooted.
Q: Why is a brand so crucial to a football club’s success in a community?
A club’s brand is the heart of its connection with the community. It brings fans together, fosters pride and loyalty, and creates a sense of belonging. This connection strengthens the club’s ties with local supporters and fuels the excitement of matchday experience.
A recognizable strong brand also invites partnerships and support from local businesses, ensuring its continued presence as a vital part of the community.
Q: What does the CCFC staff want fans in the Carolina Core to feel when they see the brand?
We want fans to feel like our logo represents them, a sense of belonging. We want them to feel proud to be a part of our journey and feel recognized that we created something that represents them, not just a soccer team. We can all be a part of building this together. We want them to be surprised and inspired to the story of Carolina Core FC through our logo and representing our team!
Q: Where can fans get their CCFC merch?
Shop our online store! Or at the CCFC storefront right by our offices on the 3rd floor of Congdon Yards.
“By integrating elements of the nature found in the Core, such as the mountains, sunset, and the red fox, our logo celebrates the region’s beauty and diversity,” Kristen concludes. “Carolina Core FC is more than a soccer club; it's a movement that unites the entire region through the game of soccer.”
Discover our High Points,
The HPD Team